Brief history and Chronology of New Era Caps

Brief history

Ehrhardt Koch, New Era Cap's founder, was officially put himself into the New Era hat industry in 1920. Starting as the Family business, operated by the continuation of many generations, New Era a small company in Buffalo, New York, has not only established its Headwear Kingdom in US, but also has branded offices in Canada, Europe, Hong Kong, and Japan after several decades of struggle, and the masses who favors New Era brand, is scattered all over the world

Today, New Era has a very diverse of hats on the market, from children, adults, women-only cap, the players’ race hat, fans cap to the limited edition, joint models, and even for the goods designed and released for special city or events. New Era will never stop in progressing, efforts, to make all people in the world can find the most suitable hat belonging to him.

Chronology

1920, The founder E.Koch established E.Koch hat company in stress Genesee,City Buffalo, New York.

1922 Company Name changed from "E.Koch Cap Co." to "New Era Cap Company".

1930 E.Koch’s son Harold took over the company and began making baseball cap.

1934 Produce the first professional baseball cap for team Cleveland Indians Cleveland Indians of MLB

1940 first introduced adjustable baseball cap, sold very well.

1954 adding a stylish design element in professional baseball cap and re-named as 5950 (ie 59Fifty), soon became the best-selling products of New Era's.

1969 Provide specially hat for Apollo 11 moon landing action.

1974 Became the competition partner of 20 teams out of 26 in MLB

1986 Introduce 59Fifty as game player models.

1993 official baseball cap suppliers of MLB. In the same year, third-generation descendant of the Koch family Chris was appointed as the new President.

1996 As the requirement from the famous black director Spike Lee, New Era produced a special baseball cap, which led to a New Era of trendiness.

1997 the first TV commercials directed by Spike Lee, and start all hat embroidered Flag (banner) "sign.

1988 The first overseas branch was set up in Canada.

2005 enabled new trademark "Blue Box" and a new slogan "The Originator Of The True Fitted.

2006 moved the Company back to the initial venture Buffalo City.

2011 new slogan "Fly your own flag"